WSQ Digital Content Creation For Content Creators

By the end of the class, trainees will be able to:

• Select and implement effective content management strategies and guidelines to ensure the organisation, accessibility, and relevance of digital content.
• Evaluate the types of available visual assets and content management systems and adopt appropriate management systems.
• Determine the suitability of content based on brand objectives and apply brand guidelines effectively while creating visual assets.
• Utilise online content creation tools and resources to produce graphic layouts for digital platforms, basic animations and GIFs, and videos and audio-related content while adhering to design principles and best practices.
• Craft accompanying copy for created and curated content, as well as leverage AI tools.
• Evaluate the effectiveness and impact of digital content and assess the capabilities of content management systems to make informed decisions for content optimisation and continuous improvement.

What You'll Learn

This 2-day hands-on Digital Content Creation Course is designed to equip trainees with the knowledge, skills, and strategies necessary to excel in the ever-evolving realm of digital content creation. Delve into the art and science of creating engaging and impactful digital content across various platforms.

This course provides trainees with the foundation for effectively organising, curating and delivering content. Trainees will learn how to select and implement content management systems that optimise workflow efficiency and ensure the delivery of relevant and compelling content.

Building upon this, trainees will dive into visual asset creation. Learn how to apply brand guidelines effectively while developing visually stunning and cohesive visual assets. This course will include hands-on projects using online tools and resources to create content, including graphics, animation, GIFs, videos and more.

Trainees will be able to explore design principles and industry best practices to bring the creative visual to fruition while ensuring it is engaging and compelling for audiences.

Minimum Entry Requirement

● Minimum age: 18

● Years of working experience: 1

● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface

● Motivated learners

● Able to interact with fellow peers

● Proficient in spoken English with at least a PSLE certificate or equivalent

● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.