Profile
In the AI-Led Conversational Marketing Campaign & Chatbot module, learners will explore the transformative impact of AI technologies on conversational marketing campaigns and customer interactions, focusing on the integration and optimisation of Generative AI tools within marketing ecosystems. The learning units will cover AI-driven customer interactions, chatbot integration and optimisation, campaign design and execution, content personalisation, and performance analytics.
This module is designed to equip learners with the skills and strategies to create impactful AI-driven conversational marketing campaigns. By the end of this masterclass, you will be able to design and execute AI-driven event campaigns, generate AI-powered marketing assets, integrate AI technologies into marketing ecosystems, implement advanced conversational marketing strategies, create targeted full-funnel content, automate and optimise campaign workflows, and analyse and interpret campaign metrics. The hands-on implementation segment allows you to apply these concepts in real-time, creating a holistic learning experience. By combining expert-led instruction with practical application, this module empowers you to harness the power of AI in your marketing efforts, setting you apart in the rapidly evolving digital landscape.
What You'll Learn
This course is designed to target the audience who would like to gain the AI AI-Led Conversational Marketing Campaign & Chatbot . Duration of this course is 60 hours delivered in blended mode (Synchronous and Asynchronous Elearning)
Learners will complete the following tasks
- Design and Execute AI-Driven Event Campaigns
- Generate AI-Powered Marketing Assets
- Integrate AI Technologies in Marketing Ecosystems
- Implement Omnichannel Conversational Marketing Strategies
- AI driven Content Creation for Full-Funnel Engagement
- Automate and Optimize Campaign Workflows
- Analyze and Interpret Campaign Metrics
Learning Outcomes
- Design AI-driven event campaigns aligned with business goals.
- Generate AI-powered marketing assets using Generative AI tools.
- Implement omnichannel conversational marketing strategies across various digital platforms.
- Automate campaign workflows to enhance efficiency and effectiveness.
- Analyse and interpret data from AI-driven marketing campaigns to refine strategies.
Minimum Entry Requirement
Academic Qualification: Minimum 1 credit in N Level or its equivalent
English Proficiency – IELTS 5.5 or its equivalent
Experience: Savvy with social media platforms