Specialist Diploma in Digital Content Creation for E-Commerce

The objective of the proposed Specialist Diploma in Digital Content Creation for E-Commerce are:

• To equip post-diploma graduates from design and business backgrounds with the skills to support organisations or businesses in creating and delivering engaging contents across multiple digital channels;
• Relevant E-Commerce and content creation & management skills to enhance online business competitiveness through different marketing strategies and content development;
• Analytics software tools and empathy techniques to develop consumer insights and provide omni-channel customer experience for sustained E-Commerce success.

What You'll Learn

This Specialist Diploma in Digital Content Creation for E-Commerce covers the following PDCs

• Post-Diploma Certificate 1: Creative Content Creation (150 hours)
• Post-Diploma Certificate 2: Content Marketing & Management (150 hours)

Minimum Entry Requirement

The admission requirement(s) is/are:

• A diploma from a local polytechnic or degree in design, user experience or information technology with a minimum of 3 year(s) of working experience in the areas of relevance mentioned above.

Recognition of Prior Learning (RPL):

• Applicants who do not meet the entry requirements may be considered for admission to the course based on:

o Evidence of at least 5 years of relevant working experience; or

o Supporting evidence of competency readiness.

• Suitable applicants who are shortlisted may have to go through an interview and/or entrance test(s). The Polytechnic reserves the right to shortlist and admit applicants.