Profile
This course will delve into harvesting important data from social media platforms, strategies and campaigns. Conducting research on social media and ensuring that the data is accurate and bias-free. The power of social media platform lies in its ability to provide information that brings accuracy in targeting the audiences and customers. The course will equip participants with a pragmatic approach to define performance measurement and management strategies for a digital media product. Besides tracking, analysis and measurement techniques, the course also teaches participants the techniques in listening to online conversations; obtaining and understanding of brand sentiment while boosting visibility and accessibility to the correct set of audiences and customers.
What You'll Learn
Learning Outcomes:
- Introduction to social media research; Qualitative approaches to research; Quantitative methods to research; Common errors and biases associated to research
- Monitoring, analytics and metrics on owned and third party websites
- Monitoring VS Social Listening
- The performance measurement and analytics framework
- Defining data strategies that are aligned to the strategic needs of the business
- Web metrics and search engine optimisation
Minimum Entry Requirement
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
- Applicants may be called for interview at the discretion of Singapore Media Academy