This course aims to evaluate suitability and impact of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcome of social media marketing.
What You'll Learn
- Evaluate the impact of social media that fit into organization's marketing and development thrusts (K1,K2, A5)
- Determine the feasibility of the different types of social media platforms (K3, K8, A4)
- Develop social marketing campaign plan based on company requirements(A1, A2, K4,)
- Identify the legislation requirements (K5, K6)
- Recommend the appropriate usage of social media marketing(K7, K10)
- Evaluate the impact of social media on the business (K9, A3, A6)