Profile
LU 1: Website marketing strategies
LU 2: Search Engine Optimisation strategies
LU 3: Technical SEO for websites
LU 4: Keyword research and selection
LU 5: Optimising content for SEO
LU 6: Web analytics guided Off-site SEO
LU 7: Local and International search engine performance
LU 8: Evaluating and managing search engine rankings
What You'll Learn
Search Engine optimisation in simple terms means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. It is an art and science to identify how your prospective customers will search and optimising your website to best serve them. It is not just about ranking high in Search Engine Ranking Positions(SERPs), it is about creating the best experience to help the user find what he/she wants and to make the purchase, thus increasing sales
This 24 hrs competency-based assessment course aims to provide learners with the skills to do apply Search Engine Optimisation to a website to increase sales for a brick-and-mortar bakery or an online bakery, and other small businesses.
Minimum Entry Requirement
A. Ages 17 and above
B. No work experience requirement
C. A Grade 5 N-Level English or WPLN level 5 or a pass in AceTek English placement test or equivalent
D. Basic IT skills and knowledge requirement; learners must be able to use the internet to perform basic search functions, send emails as well as reference social media