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Post-Diploma Certificate in Sport Marketing is part of Specialist Diploma in Sport Management & Marketing.

This Post-Diploma Certificate consists of 135 hours of training and the following modules:

Sport Marketing (30 hours)
Sport Communications (30 hours)
Sport Sponsorship & Publicity (30 hours)
Integrated Sport Marketing Project (45 hours)

What You'll Learn

Post-Diploma Certificate in Sport Marketing aims to provide learners with:

fundamental understanding of the sports industry and management issues relating to sports businesses.
key concepts and methods in management and marketing specifically for sports business.
specialized knowledge relating to the key components in marketing for sports specialist skills to manage events and organise marketing activities to implement and promote marketing ideas

Minimum Entry Requirement

Applicants of this course should have a relevant and recent diploma from a local polytechnic.

Applicants can be admitted if they are:

fresh polytechnic graduates transiting into the workplace within 36 months from their polytechnic graduations or from their National Service ORD.
Polytechnic graduates holding relevant diplomas transiting into workplace greater than 36 months and less than 5 years of graduation or ORD may also be admitted, but do not receive any sign-on bonus. Their respective employers will be eligible to receive the SSG grant to companies.

Candidates without the minimum academic qualification may be admitted based on merit on a case-by-case basis (such as relevant working experience). Such candidates may not be entitled to SSG funded WSP incentives and sponsoring employers may not be able to access WSP employer grants.