Profile
Our Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues "“ predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect you seamlessly with business practices for the future economy. The additional CEMS MIM degree aims to develop one's management and leadership competencies with emphasis on internationalism and responsible leadership.
What You'll Learn
This is a two-year programme, with a compulsory semester in a CEMS Partner University.
YEAR 1, SEMESTER 1 (NUS)
3 Core Modules for MSc in Marketing Analytics & Insights:
- Big Data in Marketing
- Marketing Research
- Digital Marketing
2 Elective Modules chosen from modules offered by these departments:
- Department of Marketing
- MSc in Management Programme
- NUS Business School PhD Programme
CEMS Compulsory Course in Global Strategy
CEMS Seminars
YEAR 1, SEMESTER 2 (Term Abroad)
CEMS Requirements:
Compulsory CEMS courses, CEMS Electives, CEMS seminars, Business Project
YEAR 2, SEMESTER 1
Internship
YEAR 2, SEMESTER 2 (NUS)
2 Core Modules for MSc in Marketing Analytics & Insights:
- Consumer Insights
- Market Analytics Communication and Visualisation
2 Elective Modules chosen from modules offered by these departments:
- Department of Marketing
- MSc in Management Programme
- NUS Business School PhD Programme
Minimum Entry Requirement
- Bachelor's degree in any discipline
- English Language Proficiency (IELTS or TOEFL) – not required if English is Mother Tongue or medium of instruction of undergraduate programme
- Admission Interviews (conducted for shortlisted candidates only)
Please see programme website for more information.