Profile

This course allows participants to learn about:

Trends and strategic frameworks in Digital Marketing
Marketing Analytics: How to draw insights and make strategic decisions.
How to engage and maintain customer loyalty and advocacy through social media marketing.
How to deliver cost-effective service excellence (CESE) and manage customer loyalty.
Frameworks to understand their brand's equity and how to generate future cash flow and sustain long-term profitability.
How to achieve Brand Leadership in their respective product/market space while strengthening their customer intimacy.

What You'll Learn

Framed in an Asian context, this programme is designed to help senior marketers and general managers with marketing responsibilities such as navigating the complexities of marketing and developing innovative and integrated strategies to grow their business.