Profile

Upon completion of the course, the learners will be able to

Conduct situational analysis to gain insights of the market trends and development
Conduct market research and data analysing activities to study and forecast emerging trends for business development opportunities
Communicating of market research and findings to management for commercial decision.

What You'll Learn

The aim of the course is to equip the professionals, managers and executives (PMEs) who are currently working or those intending to make a career switch to the Retail industry, with in depth knowledge and skills to identify sources of information for market research and generate insights in support for the business development. Also, methods to analyse, interpret and presenting of research data to management for commercial decision.

Minimum Entry Requirement

Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
Able to speak, listen, read and write Chinese at a proficiency level not lower than GCE 'N' or Hanban BCT (A) score not lower than 241 or BCT (B) score of not lower than 121.