Profile
At the end of this 6.5-day programme, participants will be able to:
- Gain a comprehensive understanding of the Chinese culture and mindset and the changing values of Chinese citizens and how these shape business and corporate attitudes and strategising
- Appreciate the factors shaping and influencing social and interpersonal relationships, business culture and negotiation practices in China
- Gain a deeper understanding of the institutional logic and structure, policy frameworks and trends in the Chinese economy, as well their implications for global business and the opportunities and risks of doing business in China
- Dive deep into the ecosystems of China (especially in Suzhou and Hangzhou) to understand the country's technology and innovation, and their impact on the economy and on entrepreneurship
- Build their China network as they share experiences and build strong connections with other participants
What You'll Learn
In a relatively short span of time, China has transitioned from a technological backwater to become one of the world's largest digital economies. On the back of its base of nearly one billion internet users, China's ecommerce sales grew to $1.7 trillion in 2020, a number that is equivalent to 30 percent of all retail sales in China. But this is not just a story of size. It is, above all, a story of innovation and disruption. In omnichannel retail, social media, on-demand services, mobility, fintech, healthtech, and other domains, the country is developing many "China-first" innovations. The paths taken by Chinese companies have relevant implications for other digital and traditional players as they craft their strategies. This programme is designed to provide executives and business leaders with a comprehensive view of leading and managing business
effectively in the fast-changing context of China, in a manner that is compatible with Chinese business practices, regulatory frameworks and consumer expectations. With a blended format, through lectures, case studies, interactive learning and site visits to companies such as Alibaba, Douyin, etc., participants acquire skills necessary for evaluating business opportunities and developing business strategies for operating, competing, collaborating and/or further expanding in China. The programme draws on faculty, as well as guest speakers from key government institutions and/or leading Chinese and multinational companies, to facilitate gainful interactions with Chinese decision makers, and thought leaders in academia and industry.