Profile
The aim of Graphic Design is to prepare students for professional practice in the field of graphic design for traditional media and digital media, using both theoretical and practical approaches. Through exploration, analysis, discussion, and practice, students develop a personal process for applying basic design principles to their own work, with the goal of making it effective for both the target audience and the client.
What You'll Learn
This module looks at basic elements and principles of design, ways in which these elements/principles can be managed to express the designer's intention more clearly, and various techniques commonly used to make design more effective. Students also learn the meaning and usage of design terminology, be able to define and explain how basic design elements and principles function, and use this knowledge/skill to critique design works. Students develop the confidence to express their opinions and feelings about a design's effectiveness, and learn to apply these understandings when developing their own solutions to given design problems. Each student also designs and builds a simple portfolio site for his/her own work.
Minimum Entry Requirement
Applicants should possess a relevant local polytechnic diploma or degree in any discipline. For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.