Google Ads Search Advertising

● Translate a vision for online marketing into a coherent digital marketing strategy

● Develop a Google Search strategy with wider company marketing plans

● Analyse competition to identify appropriate keywords and make ads relevant with search ad extensions

● Set effective performance metrics and controls to optimize PPC strategies to reach more new and existing customers

● Generate a plan to increase leads, sales or web traffic using Google Search

● Leverage on third party management software and technologies to ensure search marketing plan is aligned with digital marketing budget

What You'll Learn

Demonstrate your mastery of building and optimizing Google Search campaigns. Learners will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Minimum Entry Requirement

• 21 years and above.
• Possess minimally a 'N' Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
• Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
• Minimum 1 year of working experience and/or have some practical knowledge of advertising.