Profile
What is covered in the course:
This course covers the strategic process of digital marketing transformation and customer experience offering.
By the end of the course, learners will be able to apply the strategic process of digital transformation and design customer experience across various marketing touch points.
What You'll Learn
The course shares the key aspects in driving digital marketing transformation "“ from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.
Learners will gain knowledge to optimise business growth and building the agile culture internally.
Minimum Entry Requirement
This course is suitable for learners working/ intending to work in the media and communication industry.