Profile
The course is designed for any learner who is keen to:
- acquire working knowledge on people & culture, entrepreneurial and digital marketing strategies, and accounting & finance;
- Ÿappreciate fundamental concepts in service operations management, law & governance, business communications, and user-centred design in business;
- Ÿapply knowledge, techniques and skills learned from business statistics & applications, emerging practices in business, business analytics, international business & economics to plan, administer, manage and improve business operations;
- Ÿconsider business concepts in sustainability, international trade and supply chain management to meet organisational goals;
- Ÿre-think business processes to adopt disruptive models of businesses through digitalisation;
- develop critical core skills, particularly creative thinking, self-management and influence which are essential for supporting business transformation; and
- demonstrate greater confidence, resourcefulness and a more enquiring, enterprising and quality-focused mindset
- be more equipped for further education and career advancement, with a mindset of independent life-long learning.
What You'll Learn
This module equips students with knowledge of the principles, concepts, frameworks and applications of digital marketing. With the use of software such as Google Analytics, Google Ads, Facebook Insights, Instagram Insights, SEMRush, Ubersuggest, SpyFu and BuzzSumo, students will explore the digital marketing environment and gain an appreciation of key digital platforms. They will also learn digital marketing frameworks and apply competitive digital marketing strategies for stakeholder engagement, business expansion, and brand-building used by successful organisations.
Minimum Entry Requirement
The following GCE 'O' Level grades and with at least 1 year of relevant work experience:
"“ English Language (Grade 1-6)
"“ Mathematics (Grade 1-6)
"“ One other subject (Grade 1-6)
OR NITEC with GPA >= 3.5
OR NITEC with GPA >= 3.0 and with at least 1 year of relevant work experience
OR Higher NITEC with GPA >= 2.0
OR Higher NITEC with GPA >= 1.5 and with at least 1 year of relevant work experience
OR NITEC in Technology or Services with GPA >= 3.5 and with at least 1 year of relevant working experience
OR Higher NITEC in Technology or Services with GPA >=2.0 and with at least 1 year of relevant working experience
OR relevant WSQ Advanced Certificate (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and with at least 1 year of relevant working experience
OR applicants with at least 2 years of relevant working experience may apply for the course
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be con