Design Research

• Explain principles and theories related to design research
• Compare and contrast user research tools and techniques used for research data collection
• Apply techniques to analyse, synthesize, and visualize qualitative and quantitative data
• Frame design problems, based on user insights, to represent users' needs and wants
• Plan and execute a user research study to inform the design of a digital platform

What You'll Learn

In this module, students will be introduced to the process of conducting User Experience (UX) research. Students will be taught the various theories and techniques in UX research to enable them to collect, analyse and visualise data about users' needs, preferences and behaviours. Students will learn how to use these insights to inform the design of a digital platform. By the end of the module, students will be able to plan a research study, collect data for a design problem, as well as to analyse the collected data. Students will be also able to present insights to inform the design of an evidence-based solution to a design problem for a digital platform.

Minimum Entry Requirement

• Relevant local polytechnic diploma or degree in any discipline;
• Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least five (5) years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.