Profile

Learners will be able to:

Detail the benefits of having well-defined service products from a quality management perspective.
Explain the quality dimensions of a service product and the implications for quality management.
Detail the three fundamental elements of a service product from a quality management perspective.
Describe the importance of enhancing supplementary services in improving the overall quality of the core product.
Interpret how facilitating supplementary services relate to the core product.
Describe the Flower of Service model.

What You'll Learn

Elevate your understanding and application of service excellence.

This program is designed to guide professionals through the multifaceted aspects of service product strategy and development. Participants will engage with the principles of crafting a service that not only meets but exceeds market expectations.

By exploring models, methods, and innovative practices, this course lays the foundation for creating and maintaining service products that embody excellence and drive brand loyalty through the eyes of our customers.