Building Brand Resilience Within Digital Business Models

At the end of this course, participants will be able to:

• Explain how most successful Technology Brands operate within an Ecosystem/Platform; and how such business models can help in business opportunities development for expanding markets and gaining customer traction.
• Apply Employer Branding strategies to facilitate the development of their own digital brand through Brand Purpose, Brand Positioning and Brand Values to develop an enduring brand in the competitive marketplace.

What You'll Learn

With brand loyalty receding and the cost of acquiring new customers remaining high, digital marketers need to create a Digital Brand Strategy to position their brands in the minds of consumers. This course provides a creative roadmap to building Brand Resilience within Digital Business Models. Learn why successful technology brands operate within an Ecosystem or a Platform and how, by applying this knowledge, brands can strategise to optimise business opportunities development. Learners will participate in group projects to uncover the success of a digital platform brand.

Minimum Entry Requirement

Minimum Diploma required with English language proficiency.