Brand Building and Protection in the Digital Economy and Artificial Intelligence (AI) era

This course equips senior executives and board directors with the knowledge on creation of shareholder and stakeholder value of brands, such as corporate purpose, enterprise strategy and intangible asset creation. Participants will also learn strategies and good practices in brand management: risks and opportunities, brand protection, brand governance.

What You'll Learn

a. Understand what it takes to build good brands

b. How to create the right approach on building and protecting the brand as a key asset

c. Key strategic questions to ask on brand building and protection especially at the leadership level

Minimum Entry Requirement

a. Relevant working experience

b. Multinational Corporation (MNC) / Corporate experience

C. Basic IT knowledge