Profile
Account-based marketing (ABM) and social selling are not just buzzwords tacked onto a job title; they are the practical mechanics behind modern B2B lead generation. This 15-hour module, the second in the Advanced Certificate in Competitive Sales and Marketing, zeroes in on the platforms where your prospects already spend their time and how to turn that attention into measurable engagement. Rather than theory for theory's sake, the coursework walks through the actual workflows of identifying target accounts, tailoring outreach, and using social channels to build conversations that move deals forward.
What sets this training apart is its focus on the audience side of the equation. You will learn how to map decision-makers within an account, read their digital signals, and time your engagement so that it feels helpful rather than intrusive. The module covers the nuts and bolts of platform-specific tactics—think LinkedIn and other professional networks—while grounding everything in a clear, repeatable process that fits a sales cycle. By the end of the 15 hours, the expectation is that you can design a simple ABM campaign and execute a social selling routine with confidence.
For working professionals, the structure is deliberately compact. It runs full-time over a short stretch, which makes it easier to slot into a training week without dragging on for months. The course is conducted in English and falls under the Marketing & Sales category, with a fee band of $200–$500 after subsidies—the net fee here is $480 against a full cost of $1,600. That pricing reflects SkillsFuture-aligned funding, so it is worth checking your eligibility before enrolling. The course reference number is TGS-2020504281, and it was last verified in August 2026.
Learners come away with a sharper sense of how to spend their selling hours. You stop spraying generic messages and start building targeted sequences that speak to a specific account's needs. The module also touches on the softer skills—listening, questioning, and adding value in public conversations—that make social selling feel human rather than transactional. For sales teams, this translates into a more disciplined pipeline and a clearer story for management about where leads actually come from.
If your role involves hunting for new business, nurturing existing accounts, or managing a small sales team, this module offers a practical upgrade. It does not pretend to turn you into a digital marketing expert overnight; instead, it gives you a focused toolkit you can apply the next working day. The course rating of 3 and job impact rating of 3 suggest a solid, dependable option rather than a flashy one, which suits buyers who want substance over hype. Check the provider's UEN (200000267Z) for official registration details, and consider whether this module fits your current sales challenges before you commit.