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Fifteen hours may not sound like much for a subject as broad as account-based marketing and social selling, yet this module compresses the essentials into a tight, practical format. Instead of theory-heavy lectures, expect a synchronous e-learning experience where platform mechanics and audience engagement take centre stage. You will sit with real-world examples, work through engagement sequences, and leave with a repeatable method rather than a pile of slides. That structure suits working professionals who need to apply what they learn almost immediately.
The core of the module is understanding how ABM and social selling overlap and where they diverge. You will learn to identify high-value accounts, map the decision-makers within them, and then use social platforms to open conversations that actually convert. Along the way, the course stresses audience engagement—not just posting content, but reading signals, timing your outreach, and tailoring messages to each stakeholder. For marketing and sales professionals in Singapore, this translates directly into shorter sales cycles and fewer cold calls that go nowhere.
A meaningful part of the 15 hours is spent on platform mechanics. Whether you are a seasoned LinkedIn user or only marginally active on social media, the module digs into the practical tools available for account targeting and social listening. You will practise setting up campaigns, crafting personalised messages, and measuring engagement data. The emphasis is on what works in B2B contexts within this region, so the examples and exercises feel relevant rather than imported from a distant market.
By the end, participants should be able to build a simple ABM funnel, run a social selling outreach sequence, and report on the metrics that matter to management. That is a usable skill set. For employers, this module can be funded under Singapore's SkillsFuture frameworks, bringing the fee down to $800 for eligible learners from the full $1,600. The course reference number TGS-2025056086 is registered with SSG, and the provider's UEN checks out, so the paperwork on your end stays clean.
A note on expectations: this is Module 2 of a larger Advanced Certificate, so some prior grounding in sales and marketing helps. You will not become an ABM specialist overnight, but you will leave with a working playbook and the confidence to test it on your next campaign. Given the part-time format, it fits around a busy week—and the payout, in terms of sharper targeting and more meaningful social engagement, is immediate.