Profile
This 15-hour module is less about boosting your current marketing tactics and more about resetting how you see buyers in the first place. It trains working adults in Singapore to map the modern customer journey, where a sale rarely starts with a salesperson. Instead, technology sets the stage, and your job becomes knowing how to read that technology's signals before you ever make contact.
Practical takeaways anchor the session. Expect to work through the digital touchpoints a customer touches before picking up the phone—search ads, social posts, review sites, and comparison pages. You will also practise diagnosing where prospects drop off and which messages nudge them forward. The module pays equal attention to sales and marketing alignment, a divide that quietly costs many firms repeat business.
Run full-time over 15 hours, the course is delivered in English and folds into the broader Advanced Certificate in Competitive Sales and Marketing. For learners, it carries course reference TGS-2020504280 and currently sits at a rating of 4, with a job impact rating of 5—a signal that employers recognise this skill set in roles involving revenue and relationship management.
Fees make entry straightforward. The full course fee stands at S$1,600, but after applicable subsidies it drops to S$480, placing it within the S$200–S$500 band. Working professionals should check their SkillsFuture Credit balance or speak with their HR team about company-sponsored training, since employer support often covers part or all of this outlay.
What stays with you after the last session is a sharper habit of asking where the customer actually is, not assuming they follow the path you once sold through. That shift matters as more buying decisions happen without a sales floor. For sales executives, marketing coordinators, or business owners who want to stop guessing, this module builds a reliable map of the digital-era buyer.