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Most sales training treats persuasion as an art, but this module treats it as a measurable, improvable system. It is the third instalment of the Advanced Certificate in AI and Automation for Business Professionals, and the 15 hours are spent on one focused problem: how to make sales processes run on data rather than intuition alone.
You will learn to apply AI tools to the specific stages of a sales pipeline — prospecting, lead scoring, follow-up timing, and forecasting. The course walks you through practical techniques like using AI assistants to draft personalised outreach, building simple automation that flags high-intent leads, and setting up dashboards that show which activities actually convert. These are skills you can test on your own team's numbers, not abstract theory.
Because it is part of a larger certificate, the module assumes you already have some familiarity with AI concepts from earlier segments. Still, it is structured for working professionals, not engineers. The 15 hours run part-time, in English, and focus on decisions rather than code. You will come away with a clearer sense of which sales tasks are worth automating first — and which are not worth touching.
Funding matters here, and the numbers are worth noting. The full fee is $2,000, but after applicable subsidies it drops to $600 for eligible learners. That places it in the common SSG-supported band for mid-career upskilling, so it sits comfortably alongside other funded WSQ-aligned courses on tvetmap. Always confirm your own subsidy status with the provider before enrolling.
The course reference TGS-2025053346 is registered with SSG, and the provider UEN 200000267Z is an established training entity. If your role touches sales operations, business development, or account management — and you want less guesswork in how you prioritise your day — this module gives you a focused, practical way to get there.