Profile
This 15-hour module is built for marketing and sales professionals in Singapore who are already working and feel the ground shifting beneath them. You know the basics of your craft, but digital channels, data, and shifting customer behaviour have made the old playbooks feel less reliable. If that sounds familiar, this part-time course offers a structured way to update your mental models without pausing your career.
The module sits inside the Advanced Certificate in Competitive Sales and Marketing and focuses on the first half of the 21st-century reality: how technology has reshaped the customer journey. You will look at the typical Singapore consumer’s path to purchase today, from first online search to post-sale loyalty, and consider the touchpoints where digital tools now decide outcomes. Expect to examine real-world examples of how businesses adapt their sales funnels and marketing messages across search, social, and e-commerce platforms.
Classroom sessions in English are kept to 15 hours, spread across part-time delivery so you can fit them around work commitments. After subsidies, the fee drops to $800 from the full course fee of $1,600, which falls within the $500–$2,000 band. Do note that funding eligibility and subsidy amounts depend on your citizenship, age, and scheme, so confirm the details with the provider before enrolment.
The course carries the reference number TGS-2025056085 and has been verified as recently as August 2026. While the provider is an established training organisation, it is worth checking current course ratings and job impact scores, as these have not yet accumulated for this specific listing. Your HR or supervisor can also advise whether this module aligns with your organisation’s skills roadmap.
By the end, you should be better equipped to map a customer journey, identify where technology changes buying decisions, and recommend practical adjustments to your own sales and marketing approach. It is a compact, hands-on update for professionals who want to stay relevant in a digital-first market.