Profile
In this module, you will gain hands-on experience in executing and optimizing a full-funnel omnichannel marketing strategy for your business. Additionally, you will engage in a search marketing simulation game to reinforce your understanding on search marketing. Guided by industry experts, you will also create a personalized playbook of key learnings to scale future campaigns and transfer insights to your teams, equipping you to enhance marketing strategies and drive business performance.
What You'll Learn
- Hands-on Experience in Full Funnel Omnichannel Marketing Strategy & Execution Plan: Execute 2-3 key channels from your digital marketing plan created from earlier module as part of a Pilot Execution. This will be done under the guidance of experts. At the end of the course, you will be equipped with a self-created playbook of key learnings to scale for future campaigns and transfer learnings to your teams.
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG's industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Minimum Entry Requirement
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level – Diploma (or equivalent) and above
- Language and literacy proficiency level "“ English (minimum intermediate)
- Target age group "“ Minimum 21 years of age and above
- Required years of experience in relevant domain "“ Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet