Advanced Certificate in Practical Business Law Module 5: of Pixels and Policies – Legal Issues and Strategies in Online Marketing, Advertising, and Sales

At the end of the 2-day module, participants will be able to:

• Appreciate that there is no one law or legislation governing the practice of marketing, advertising, and sales, but that a combination of laws, regulations, and guidelines define the legal landscape
• Understand the do's, don'ts, and red flags associated with marketing, advertising, and selling
• Learn about common pitfalls associated with online marketplaces and transactions, including electronic agreements, invoices, payments, etc.
• Understand how to deal with consumer feedback, complaints, and requests tactfully and legally
• Be familiar with consumer-protection laws and processes, in particular, the Consumer Protection (Fair Trading) Act and proceedings under the Consumer Association of Singapore
• Understand how sellers may be liable to consumers for defective products/services, how consumers may seek redress, and what sellers must do to respond to complaints/ requests for redress

What You'll Learn

Marketing and advertising can be extremely beneficial for your business in the digital era. It consolidates already-existing client relationships and builds new ones. However, there are several key legal issues you need to be aware of before you start contacting customers or potential customers. This module teaches participants the do's, don't, and red flags associated with marketing, advertising, and selling. They will also learn how to deal with consumer feedback, complaints, and requests tactfully and legally.