Profile
The course aims to address the following performance gaps for Brand Manager, Customer Experience Manager, PR/Advertising Personnel, Social Media Marketing Manager, Sales and Marketing Manager, E-Commerce Manager, Marketing Manager, Business Owner and others who are involved in the marketing aspect:
- Develop marketing campaign across offline, digital and social media platform.
- Analyse past performance of collections, categories and campaigns to improve marketing effectiveness.
- Monitor implementation of marketing campaign.
- Manage sales, promotions, marketing and social media campaigns.
- Generate ideas and strategies based upon data-driven insights and recommendations.
What You'll Learn
The target sector for Formulate and evaluate WeChat strategic plan to establish marketing campaign opportunities for ASEAN market is retail sector and the target market would be Southeast Asia.
The new digital technologies, a growing e-commerce market and overseas market opportunities are important factors in retail sector. The rapid growing in Internet Retailing market particularly in Outreach and Traffic Optimisation skills likely to become a key sales channel for the sector. Retailers would need to adapt to the evolving landscape by innovating and upskilling their employees. This will enable them to face new challenges and leverage the growth opportunities, both locally and overseas.
The "Social Media Marketing" Proficiency Level 4 is one of the Technical Skills and Competency (TSC) identified in the Skills Map for Managers who work on enhancing customer experience and managing customer order fulfilment. The course aims to engage learners, primarily Brand Manager, Customer Experience Manager, PR/Advertising Personnel, Social Media Marketing Manager, Sales and Marketing Manager, E-Commerce Manager, Marketing Manager, Business Owner and others who are involved in the marketing aspect, to develop and assess social media marketing opportunities.
Hence, target learners such as Brand Manager, Customer Experience Manager, PR/Advertising Personnel, Social Media Marketing Manager, Sales and Marketing Manager, E-Commerce Manager, Marketing Manager, Business Owner and others who are involved in the marketing aspect would need to drive the growth of the e-commerce business by enhancing customer experience and managing customer order fulfilment. He/she would also need to formulate data-driven commercial insights and directing budget forecasting activities. This course would address learners' training need.
Minimum Entry Requirement
This course is targeted at marketing and advertising professionals in Brand Manager, Customer Experience Manager, PR/Advertising Personnel, Social Media Marketing Manager, Sales and Marketing Manager, E-Commerce Manager, Marketing Manager, Business Owner and others who are involved in the marketing aspect in retail sector.
Learners have to declare their employment status, organisations they work for or used to work for, the numbers of years of relevant experience in the registration form and declared the information they provided are genuine and current either via CV/ Resume or submit a letter from Head of Human Resource Department of the respective organisation to certify that: 1.GCE 'O' level Credit (at least C6) in English and Mathematics or WPLN score: Level 6. 2.Able to operate a personal desktop computer / laptop. 3.With at least 2 years supervisory/managerial working experience in retail or PMEs. 4. Preferably possess basic knowledge and skills in Marketing/ Digital Marketing/