WSQ Mastering the Art of Social Media Marketing ““ Building a Powerful Social Media Presence

Be equipped with the essential tools and insights to leverage on social media platforms and craft persuasive advertising campaigns that elevate brand visibility, ignite audience engagement, and achieve remarkable results. Whether you're a seasoned marketer or a budding entrepreneur, get ready to unlock the full potential of social media as a driving force behind your success.

Throughout the course, you'll gain hands-on experience by crafting a complete social media advertising campaign driven by your business goals and objectives. This practical approach will enable you to showcase your ability to strategize, implement, and analyse effective advertising strategies.

What You'll Learn

● LO1 Examine various social media platforms, tools, operations, and binding requirements in social media marketing

● LO2 Develop an effective social media marketing plan aligned with business objectives and policies

● LO3 Determine the feasibility of social media platforms based on the potential and suitability of social media marketing opportunities to enhance customer engagement and reach in a timely manner

● LO4 Monitor outcomes of social media marketing including consumer reviews and user-generated content

● LO5 Evaluate the effectiveness of social media marketing campaigns on business and community

Minimum Entry Requirement

● 21 years and above

● Possess minimally a Diploma level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.

● Minimum 3 months of working experience

Should the learners do not possess the required skills and knowledge, they will be invited for an interview by the Training Administrator / Training & Ops Manager (via in person, audio / video call) and advised on suitable courses that they could undertake to improve their ability to fit into this course.