Digital Marketing in Tourism (in PDC in Tourism Operations in Specialist Diploma in MICE & Events Management)

This subject focuses on providing insights into the use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives. Apart from social media marketing, participants will be introduced to technology available in Customer Relationship Management (CRM), as well as digital tools used in tourism to create exceptional customer experiences.

What You'll Learn

With the skillsets gained, you will be able to develop compelling and differentiated event experiences, thus enhancing your employability in a wide range of companies within MICE, events and beyond.

Minimum Entry Requirement

At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in Engineering, or University Degree in Engineering or Physical Science, or equivalent.